Moreover, online shopping for kitchen appliances becomes easy with Preethi. Preethi initiated many innovative programs through service centres. Today the company has established 83 customer care centres and 450 authorized service centres, serving close to 9 million customers across India and abroad. Preethi's service, over the years, has built trust and reliability by ensuring relentless customer service and support. The tagline for this product is 'I Guarantee', which aids in repositioning the brand perceptions and brand equity factors. The protagonist in the Blue leaf platinum advertisement is a homemaker who guarantees the quality of the product. Preethi regularly uses television to promote the brand. Preethi's marketing strategy has been very aggressive from the time the brand was recognized. The company's vision is 'to improve the family's quality of life through the superior quality and efficiency of our Kitchen Appliances'. The growth of the brand over the last 5 years has been phenomenal due to the company's vision.

These insights have helped Preethi to fine-tune its product strategy further. Both the dealers and customers strongly associate quality and ruggedness with the brand. One major insight about the company is the quality that is highly associated with the brand. The continuous research activity reveals plenty of insights about the company, products, and also the buying behaviour of the customer. The philosophy at Preethi Kitchen Appliances Private Limited that governs the manufacturing processes is R & D driven by market feedback. The company's strong points are Research and Development, Innovative Products, Marketing strategy and Service. The brand, which was famous only in South India, had started to accentuate its foray into the national scene, making us one of the best home appliances brands. The brand has grown from its modest beginning to become the market leader in the Mixer Grinder market.Īfter 33 years of determination, innovation and hard work, Preethi has grown to establish the No: 1 position in India.

It is the #1 mixer grinder brand in India. Preethi Kitchen Appliances is a leading brand of kitchen appliances predominant in South India, now expanding across India.

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